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The FreshToHome Saga | Mathew Joseph | FreshToHome | Business Periscope

#freshtohome #seafood #ecommerce

Mr Mathew Joseph possesses more than 35 years of extensive experience in the seafood industry, demonstrating a deep understanding of its dynamics and requirements. He served as ...
the Operations Manager in a prominent public limited seafood exporting company for 11 years, showcasing his proficiency in managing operations at a strategic level. Additionally, Mathew has been a key supplier of raw materials to various seafood exporting companies, highlighting his role in facilitating the supply chain within the industry.

He holds a Bachelor of Commerce degree, providing him with a strong foundation in business principles and management practices. As the founder of ATELIER EXPORTS, Mathew initiated the export of fresh fish in 2000, catering to markets in UAE, Saudi Arabia, Singapore, Taipei, and Australia. Pioneering the online seafood market, Mathew launched SEATOHOME.COM in 2012, capitalizing on the Indian seafood market's potential despite the global recession.

SEATOHOME is the world’s first fresh fish online market and India’s first online seafood market, initiated with the concept of taking advantage of the Indian seafood market which currently carries out more than $50 billion in business transactions per year subsuming the modern advancements of technologies. SEATOHOME is also the world’s first company to brand fresh fish.

The expansion of SEATOHOME.COM into FRESHTOHOME.COM in 2015 marked a significant milestone, offering fresh seafood, meat, and vegetables across multiple Indian cities and the UAE. FRESHTOHOME has achieved remarkable success, becoming India's and UAE's No. 1 Online Fresh Market with around 2 million registered customers and a turnover of Rs. 650 crore.

Notable investments from global investors underscore FRESHTOHOME's growth trajectory, with endorsements from industry giants like Mark Pincus, Rajan Anandan, and David Wehner. The joint leadership of Mathew and his co-founder Shan Kadavail, culminated in groundbreaking funding rounds, with C-Level funding reaching $121 million and D-Level funding at $104 million.

Recognized for excellence, FRESHTOHOME received prestigious awards including the Economic Times Award for Best Brands in India, the Special Startup Award from FICCI, and the Food Start-Up of the Year Award by the Retailers Association of India. Mathew's innovative business approach earned him accolades such as being selected as one of the 150 companies for 'Champions Of Change' by the Government of India and receiving the Innovative Idea of Business Award from various organizations.

Social Media Handles
Instagram (Mathew Joseph) https://www.instagram.com/mathewjoseph.freshtohome/
LinkedIn (Mathew Joseph ) https://www.linkedin.com/in/mathewjosephfth/

FreshToHome
Instagram: https://www.instagram.com/myfreshtohome/
LinkedIn: https://www.linkedin.com/company/freshtohome-foods-private-limited/
Facebook: https://www.facebook.com/myfreshtohome

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